Oven King franchise marketing
Castlepoint shopping centre marketing 22/06/13
Oven King are proud to be known as one of the most public facing oven cleaning companies in the UK. We are always out and about spreading the knowledge about what it is Oven King can offer people and when it comes to raising brand awareness we are always ready to take the next step to push the brand forward.
Last weekend Oven King organised to advertise within a local retail park erecting a stand and offering a showcase of our cleaning abilities, handing out flyers to the community and chatting about some of the great results we have achieved in the past. Whenever we run these types of advertising campaigns in local areas we always get the same responses… “I can’t believe how clean that oven is!” “I didn’t know that oven cleaning was out there!” “Your services are quite inexpensive” which is great as it shows that there is a lot of general interest in the oven cleaning services that we can offer.
The day began early for the Oven King team organising our stand and hanging large banners to attract the local shoppers. Oven King Company colours managed to take over the surrounding area with orange, white and black balloons hanging from every railing, lamp post and banner in the retail park it’s good to make a big deal out of things and to never sell yourself short when advertising a local company, which is sound advice we always give to franchisees looking to embark on similar advertising routes.
The day proved very successful with numerous bookings being taken on the day ranging from single ovens right through to larger ranges. From talking to the general public people were keen to see their ovens looking like new again and our display oven which we leave half dirty and half sparkling goes a long way to show people the level of cleaning that we can achieve.
In addition to the numerous bookings taken on the day, we handed out well in excess of 2,000 flyers and are hoping for many more enquiries throughout the rest of the week as people take our literature home and think about what parts of their oven they want cleaning. All in all it proved to be a great day and everyone taking part in the days promotion had a great time explaining the oven cleaning services that we offer.